DESIGN TO MOTIVATE.
DESIGN TO MOTIVATE.
When you set out to prove that ‘Recruiter’ doesn't have to be a dirty word, and you need to stand out in the sea of sameness… You become an outlaw. That’s what Back Pocket Resources, a Rhode Island based staffing firm, did when building its new brand. BPR found a way to avoid the clutter and time suck of dealing with HR departments and talk directly to project managers and empower them to think and staff differently.